Featured

Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
Featured

For several years now, marketers and technology vendors alike have been preparing for the deprecation of third-party cookies.

Featured

The Future of Cybersecurity With Chase Cunningham, G2's VP of Security Market Research [Video]

In a digital world, where every click, swipe, and keystroke opens doors to endless possibilities,...

Featured

The Ethics of AI: 4 Essential Questions We Should Ask

A year ago, if I’d said “AI" at my dinner table, my (mature) family wouldn’t have known what I was...

Marketing

Driving Impact With Customer Voice: 5 Takeaways from IBM’s Jill Cross

If you’re a B2B marketer or seller, you know that building buyer trust does not happen overnight.

Productivity

Business Operations for Software Companies: What You Need to Know

You wake up in the morning, tired from a long night's sleep. Walking to the coffee pot, you mix up...

Marketing

G2 Now Has 2M+ Reviews: Here's What That Says About Software Buying

Each of us has a story to tell. Milestones are just one small part of ours.

Marketing

7 B2B Marketing Themes from 2022

Like most, there’s a lot I’m reflecting on as we wind down 2022.

Featured

Not All Is Lost in SaaS VC: Tips from Salesforce Ventures, ICONIQ Growth, and Accel

A challenging macro environment. Capital efficiency. Growth rate retention. Valuation.

Productivity

DEI Is Our DNA: Why Companies Must Prioritize Diversity, Equity, & Inclusion

People are complex. People are complicated.

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