Public relations professionals are a company’s storytellers.
That’s right – public relations (PR) is much more than just understanding how to write a press release.
According to the Public Relations Society of America (PRSA) – and the few thousand professionals they polled to come to this definition – PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Your PR and communications team will spearhead the strategy behind this. An in-house PR team (a team that works as employees of the company they’re doing PR for) will do this by crafting stories around an organization’s most positive people, stories, and attributes. The goal is to tell these stories to the public and ultimately, positively influence their perception of the company.
So how do they do this? By building relationships with a critical group of people: the media.
PR pros will craft these stories and send them off to a long list of journalists (typically in the form of one of the many types of press releases). If the story catches the journalists eye, they may write a story about it.
The journalist gets to write a story their readers are interested in, and the PR team gets their message out to the public, increasing brand awareness and (hopefully) creating a solid reputation. Thus, the beginning of that mutually beneficial relationship we talked about.
Getting your organization’s key messages out to the public plays a critical role in brand awareness. So why, exactly, is brand awareness so important?
The answer is simple. Not everybody will have a need for your company’s offering at the time your marketing messages reach them. However, if you continually increase brand awareness, your company will be top of mind if (and when) they do realize that need.
That’s why building out your public relations team is essential.
Luckily, we’ve made this a bit easier for you. You may have dreaded having to write all of these job descriptions before.
Now you don’t have to.
Follow the links below to find the communications and public relations job descriptions that you’re looking for.
Communications and Public Relations Job Description Template
If you’re looking to learn more about job descriptions in general, or find examples of job descriptions for other departments within your organization, check out our ultimate guide to job descriptions. Or, use the button below to download our free general job description template.
Communications and Public Relations Job Descriptions
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- Director of Public Relations Job Description
- Public Relations Manager Job Description
- Public Relations Specialist Job Description
- Brand Ambassador Job Description
- Copywriter Job Description