The State of B2B Tech in Missouri in 2019

Jasmine Lee
Jasmine Lee  |  January 19, 2018

The AIM Institute, a nonprofit committed to building a community of entrepreneurs, innovators, investors, and talent in the midwest, gave the regions of Nebraska, Iowa, Missouri, and Kansas the moniker “Silicon Prairie.” (Silicon Prairie, I die.)

In addition, in its first-ever “State of the Silicon Prairie Report” in June 2017, the AIM Institute named Kansas City, St. Louis, and Columbia, Missouri as second-, third-, and seventh-best cities for tech startups.

Appropriately, the Missouri startup community is much invested in creating quality, high-paying jobs that leverage regional industries right within the state.

According to the 2014 U.S. Census Bureau’s analysis of economic growth and stability, St. Louis saw a 9.7 percent increase in the total number of newer firms. Kansas City saw a 8.4 percent increase; by “newer firms”, the bureau means “firms operating for no more than three years.” (Startups, in other words.) The implication there is that startups and hungry entrepreneurs leverage the cities’ “greater fluidity of resources, such as capital and talent.”

Back in 2013, the Wall Street Journal reported that a “coalition of local leaders from both the public and private sectors” of St. Louis revealed “plans to raise $100 million over five years to invest in and support local startups.” With that seed funding, the city had obvious interested in establishing the resources and incentives to encourage new business and foster entrepreneurship.

In present-day happenings, Missouri governor Eric Greitens launched the Innovation Task Force in June 2017 to “spur startup activity and innovation” within the state. According to Startland News, “the task force will engage the community [across Missouri] by hosting workshops in St. Louis, Kansas City, Springfield, Columbia, and Cape Girardeau.”

Missouri's Tech Cities

Let’s take a look at the tech startup scenes in three Missouri cities: Columbia, Kansas City, and St. Louis.


The Missouri Innovation Center, a nonprofit organization that provides support for high-growth business ventures, is based in Columbia. Specifically, it is a life science business incubator. The center desires to contribute to the growth of mid-Missouri; it does that by offering mentoring services and financial support, as well as leveraging research-based innovation. And in 2016, the Center developed the Missouri Tech Accelerator Fund to do just that: help entrepreneurs launch market-changing companies in mid-Missouri.

Kansas City

Kansas City is home to recognizable companies such as Hallmark, Sprint, Cerner and Russell Stover Candies. And back in 2013, the Huffington Post reported that Kansas City has a “growing tech density and … burgeoning startup activity [which] demonstrates that the city has viability as a technology edestination.” Fast-forward to 2017, and the Kauffman Index of Startup Activity has “found that for the third consecutive year, entrepreneurial activity in the Kansas City metro has grown.”

Kansas City is also home to Think Big Partners, a self-identified hybrid of technology-focused accelerator, innovation center and coworking space. Think Big Partners’ community works to help early-stage businesses utilize the resources to launch and grow successfully.

St. Louis

St. Louis is home to a slew of incubators and innovation hubs.

  • Accelerate St. Louis is an incubator for entrepreneurs who wish to tap into both the St. Louis startup ecosystem and St. Louis’ resources. Through Accelerate St. Louis, those who are launching or growing their businesses can find a community through which to develop their venture, attract capital and discover significant networking opportunities.
  • SixThirty is a fintech venture fund that focuses on targeting late-seed fintech startups to so-call “enroll” them in a business development program. Cheekily, the organization is named for the 630 feet that make up the height and width of St. Louis’ famous Gateway Arch. SixThirty also has another seed fund, SixThirty CYBER, that has a specific focus on cultivating cybersecurity startups.
  • Arch Grants is a nonprofit organization that provides grants and pro bono support services to entrepreneurs who are in the early stages of their startups. The organization funds startups who agree to locate their business in St. Louis for at least one year; this is part of its “aggressive effort to inspire the next generation of employers, civic leaders and philanthropists for St. Louis.”
  • T-REX is both a coworking space and a tech incubator located in downtown St. Louis. In addition to supplying enterprise space for startups, T-REX also works alongside similarly minded organizations such as the aforementioned SixThirty and Arch Grants. 

Note: Only software vendors on G2 Crowd with headquarters currently in Missouri are included in graph.

Missouri Tech Leaders on the State's Tech Scene

Less Annoying CRM

“The Missouri tech landscape is incredibly robust with a diverse range of companies headquartered in the state including software development, hardware and services/SaaS firms. We see our company firmly in the middle of the B2B SaaS sector in Missouri. We endeavor to continue attracting and retaining great talent to our company in the ongoing effort to build a great product and provide best-in-class service to our customers” Alex Haimann, Partner, Head of Business Development at Less Annoying CRM

emfluence Digital Marketing

“The tech landscape is evolving rapidly in our region with more and more high-quality offerings coming to market. The combination of talent and entrepreneurial spirit is driving great product development. On the positive side it’s driving investment interest. At the same time, it’s highlighting the need for a deeper talent pool. With significant cost of living advantages and desirable communities, the talent will find its way here. The future looks bright.” David Cacioppo, President & CEO at emfluence Digital Marketing

We have compiled data on the state of the Missouri B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Missouri. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give a little insight into its history. The data relies on G2 Crowd’s more than 300,000 B2B software and services reviews, or from public data sources such as LinkedIn, Crunchbase or each vendor’s website.

Top B2B Missouri Tech Companies


 1. Less Annoying Software

Product: Less Annoying CRM
Category: CRM
City: St. Louis
Founded: 2009
Employees: 16

With an impressive 122 reviews on G2 Crowd, Less Annoying CRM is a High Performer in the CRM category and a leader within our Missouri-based products. The product is tailored for the needs of small businesses as they manage contacts and leads on limited budgets. With Less Annoying CRM, sales professionals can store contacts in one place, access a built-in calendar that keeps track of tasks, and even receive daily agenda emails. The platform is completely web based, so the company takes on the task of backing up and securing important corporate data. Less Annoying CRM received a High Performer badge in the Fall 2017 CRM Grid® Report.

“We are extremely proud to be recognized as having one of the highest-rated B2B software products made by a Missouri-based company. Our primary objective since our founding in 2009 has been to build a simple, easy to use and low cost product for small business and entrepreneurs to help organize their business/sales efforts. Over half our team is dedicated exclusively to customer service, on-boarding and ongoing training for our users – all provided free of charge. We are excited that G2Crowd’s independent ranking incorporating real user ratings confirms we are delivering our product and service at the highest levels of quality.” Alex Haimann, Partner & Head of Business Development at Less Annoying CRM



Category: Online Course Providers
City: St. Louis
Founded: 1983
Employees: 28 is an online course provider that aims to train employees to better team collaboration and communication, and improve customer service.’s training lessons have a focus on skills, and they include tracking and monitoring, so that managers can keep an eye on their departments’ and individual’s progress. The learning modules can either be accessed as a hosted solution or online, and comes with “buffet-style” tiered levels of pricing. received a High Performer badge in the Winter 2018 Online Course Providers Grid® Report.


3. ATG Consulting

Product: ATG Consulting
Category: Quote-to-Cash Consulting
City: Kansas City
Founded: 2000
Employees: 238

ATG Consulting guides mid-size and enterprise businesses as they deploy or implement Salesforce’s CPQ, quote-to-cash, and billing solutions. There are three types of services that ATG Consulting provides: advisory, implementation and managed. ATG Consulting places emphasis on optimizing client outcomes as businesses pivot to transform themselves through these solutions. ATG’s Monetization Ecosystem is its strategy as it delivers full lifecycle quote-to-cash expertise to their clients.


4. Hatchbuck

Product: Hatchbuck
Category: CRM All-in-One
City: St. Louis
Founded: 2011
Employees: 22

Hatchbuck’s all-in-one marketing platform combines CRM and marketing automation capabilities for the benefit of small businesses. The product aims to be a simple CRM system and integrates email marketing tools within its CRM. Hatchbuck wants to help businesses, no matter how small, find easier ways to drive sales and revenue, despite limited resources. Hatchbuck received a High Performer badge in the Fall 2017 CRM All-in-One Grid® Report.

emfluence marketing platform  

5. emfluence marketing platform

Product: emfluence marketing platform
Category: Marketing Automation
City: Kansas City
Founded: 2003
Employees: 28

emfluence marketing platform helps digital marketers streamline their email marketing, marketing automation, and social media marketing needs. Users can also use emfluence to pull information about how their websites convert and engage visitors, create landing pages, create and implement digital marketing forms, and report on marketing and campaign efforts. emfluence also has provides SEO and email marketing service: emfluence digital marketing.

“We are proud to be recognized on this list as one of the highest-rated products based on user reviews. That combined with outstanding scores for customer service help highlight our drive to innovate and evolve with the needs of our customers. Congratulations to all the companies listed here.” David Cacioppo, President & CEO at emfluence digital marketing


6. Dr Dispatch

Product: Dr Dispatch
Category: Fleet Management
City: Springfield
Founded: 1995
Employees: 5

Dr Dispatch is a trucking and brokerage dispatch software built for small and medium-sized trucking businesses. Dr Dispatch was created by people from the trucking industry, which backs up its desire to help trucking and freight businesses focus on operations rather than dig through complicated software.


7. Cerner

Product: Cerner
Category: Medical Practice Management
City: Kansas City
Founded: 1979 (NASDAQ: CERN)
Employees: 23,727

A number of hospitals, and some smaller-scale private practices, rely on Cerner to unify medical data, streamline daily operations and processes, and better the management of patient accounts. (That’s a very general overview of one of the more recognizable EHR and practice management solutions currently in existence, but there’s a lot that Cerner can accomplish that is tricky to explain in a short paragraph.) Cerner has several different solutions on our site: the overall EHR solution, an integrated retail pharmacy system, and a long-term care facility-specific solution.


8. Infegy Atlas

Product: Infegy Atlas
Category: Social Media Monitoring
City: Kansas City
Founded: 2006
Employees: 18

Infegy Atlas automates the monitoring and analysis of social media data to better segment audiences. Marketers and ad networks can and do use the tool for ad targeting. The cloud-based platform’s customizable and interactive dashboards and report builder helps organizations make informed business decisions. Infegy Atlas received a High Performer badge in the Winter 2018 Social Media Monitoring Grid® Report. Infegy Atlas is Infegy’s flagship product. 


 9. Gremlin Social

Product: Gremlin Social
Category: Social Media Management
City: St. Louis
Founded: 2009
Employees: 16

Gremlin Social streamlines social media management and compliance needs for banks and financial services companies. In addition to simplifying the posting and scheduling of social media content, the tool facilitates approval processes for posts and provides brand monitoring for banks. The product is endorsed by the American Bankers Association. Gremlin Social received a High Performer badge in the Winter 2018 Social Media Management Grid® Report.


10. Z Buyer

Product: Z Buyer
Category: Real Estate Marketing
City: Springfield
Founded: 2003
Employees: 39

Z Buyer is a marketing solution for real estate professionals that bridges the gap between agents, sellers and buyers. The platform is built to connect consumers with national marketing campaigns, so that real estate agencies can automate the generation of motivated leads.


11. Alluresoft, LLC

Product: DivvyHQ
Category: Content Marketing
City: Kansas City
Founded: 2011
Employees: 13

DivvyHQ is a content marketing software that works to unify all campaign initiatives and content. The tool provides a master content calendar, a dashboard full of real-time insights, asset storage, a shared idea repository, direct publishing to social media channels and even content strategy services. Alluresoft LLC offers DivvyHQ as a way for content marketers to simplify the most challenging aspects of the content creation and publishing process. In September 2017, DivvyHQ received the Audience Choice Award from the Content Marketing Institute.


12. TopOPPS

Product: TopOPPS
Category: Sales Analytics
City: St. Louis
Founded: 2014
Employees: 28

TopOPPS is a predictive sales analytics solution that provides accurate assessments of current pipelines, ensuring that sales professionals are pursuing real, active opportunities. TopOPPS embeds itself into the regular workflow of sales representatives, so that it can mine through pipeline histories. With TopOPPS, sales teams can become more consistent and enforce stronger sales processes.


13. DocumentCloud

Product: Backbone.js
Category: Other Web Frameworks
City: Columbia
Founded: 2009
Employees: 6

Backbone.js structures web applications by connecting existing APIs with a RESTful JSON interface. Backbone.js aims to give developers the freedom to design the full experience of their web application. The product is an open-source component of DocumentCloud, a nonprofit company that operates an online repository of primary source documents.


 14. ClassApps

Product: SelectSurvey.NET
Category: Survey
City: Kansas City
Founded: 1998
Employees: 52

SelectSurvey.NET is an on-premise survey software that support all versions of the Microsoft SQL, MySQL and Azure server database. The solution can be used to create and share comprehensive, custom surveys for enterprises through which crucial business insights are extracted. The tool was created by ClassApps; ClassApps designs and develops survey software for various industries.

Other B2B Missouri Tech Companies

While we recognized only the 14 best-reviewed software exports from Missouri, there are still an abundance of other B2B tech companies impacting the region’s tech scene. Here’s a rundown of other Missouri B2B software companies with their founded dates and total funding.


 For any questions about the methodology or data included in this piece, or to request that your Missouri B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

Jasmine Lee

Jasmine Lee

Jasmine is a Senior Research Specialist at G2 Crowd. She used to own the e-commerce and team collaboration spaces, but now she avidly researches as much as she can about the rapidly evolving and head-spinningly varied vertical industry spaces. She's passionate and hyperbolic about most things, but especially regarding the things that have anything to do with pop culture, fandom, gifs, and the wining and dining scene of Chicago.