Israel's B2B Tech Scene in 2019

Lauren Fram
Lauren Fram  |  December 12, 2017

In the Westernized world, it’s easy to assume that the majority of technological innovations are centralized in the U.S. and Western Europe.

However, you might be surprised to discover that Israel has one of the world’s most prolific and successful startup tech scenes. In fact, it has more high-tech startups per capita of any other country on the planet, and it ranks No. 16 on The Global Entrepreneurship and Development Institute’s ‘Global Entrepreneurship Index.’ Which, considering that as of 2018 Israel’s population is about 8.3 million, that’s an incredible achievement.

Israel's Tech Sector

Israel has been nicknamed the ‘Start-Up Nation’ by authors Dan Senor and Saul Singer in their book “Start-up Nation: The Story of Israel’s Economic Miracle,” and the name has stuck. With its own Silicon Wadi (to mirror California’s Silicon Valley) along its coastal plain and centered in Tel Aviv, Israel has created a unique environment that fosters innovation. Of the 33 B2B software vendors on G2 Crowd with a headquarters location identified in Israel, 19 are in Tel Aviv.

This unique approach centers around “hubs.” These are typically run by a venture fund, providing funding to promising ideas nurtured within these hubs’ shared working spaces. While G2 Crowd focuses primarily on B2B software and services, Israel has a bustling “for-benefit” or fourth sector scene where non-profit, social and environmental justice goals are approached with a business mindset.


Note: Only software vendors on G2 Crowd with headquarters currently in Israel are included in graph.

With Israel emerging as a tech hub, we have pulled together a state of the Israeli B2B tech scene that includes all of the top-rated products on G2 Crowd which have parent companies headquartered in Israel. Our list is ranked by user satisfaction of a company’s top-rated product. To qualify, a product was required to have at least 10 verified real-user reviews.

For each qualifying product, we created a company profile to recognize what that company is and does, as well as give insight into their history and culture. The data relies on G2 Crowd’s nearly 300,000 B2B software and services reviews, or from publicly-made available data sources such as LinkedIn, Crunchbase and Glassdoor. The report features 32 B2B Israeli software companies who are represented with over 1,150 verified user reviews across categories from Project Management to Social Media Management to Service Desk. Continue reading for an in-depth look into the major players fueling Israel’s emerging tech hub.

Top B2B Israeli Tech in 2019



Category: SIEM
City: Tel Aviv
Founded: 2014
Employees: 82 is a log analysis platform that provides AI-powered ELK (elasticsearch, logstash and kibana) as a service. It has an impressive 4.6 out of 5 stars based on 25 reviews on G2 Crowd. The company has offices in both Boston and Tel Aviv.


2. Wix

Product: Wix
Category: Website Builder
City: Tel Aviv
Founded: 2006
Employees: 2,206

Wix is one of the world’s leading website builders, having been featured as a Leader in the G2 Crowd Winter 2016 Website Builder Grid® Report. With Wix’s cloud-based development platform, anyone can create a website for free. In 2018, Wix boasts over 110 million users. It has offices in Israel, the U.S., Lithuania, Germany, Brazil and the Ukraine.


3. RadView Software

Product: WebLOAD
Category: Software Testing
City: Rosh Ha’Ayin
Founded: 1993
Employees: 27

WebLOAD is a load testing product that supports enterprise-scale technology. It was recently featured as a High Performer on G2 Crowd’s Summer 2018 Software Testing Grid® Report. WebLOAD’s parent company, Radview, has offices in North America, the UK, France, Israel and Germany.


4. Kenshoo

Product: Kenshoo Infinity Suite
Category: Cross-Channel Advertising
City: Tel Aviv
Founded: 2006
Employees: 591

Kenshoo is an agile marketing software that covers many different advertising channels. From search advertising to social media and mobile advertising, Kenshoo claims to have nearly 4,000 ads globally. Beyond its headquarters in Tel Aviv, Kenshoo also has six offices in the U.S., as well as offices in Mexico, Australia, the UK, China, Japan, Germany, Spain, France, Singapore, Brazil and Sweden.

“From the day we were founded, our mission has always been to put our clients’ business and success first and we innovated towards that. Being recognized as one of the top 5 Israeli B2B technologies by our clients is extremely gratifying as we continue on this journey to help grow their businesses.” Shirley Grill-Rachman, Kenshoo COO


 5. SysAid

Product: SysAid
Category: Service Desk
City: Tel Aviv
Founded: 2002
Employees: 125

SysAid is a service desk platform that integrates all the important IT service management tools in one dashboard. It was named a High Performer in G2 Crowd’s Summer 2018 Service Desk Grid® and boasts a customer base of more than 10,000 companies in 140-plus countries. SysAid has offices in the U.S., Australia, the UK, Brazil and Israel.


6. Oktopost

Product: Oktopost
Category: Social Media Management
City: Ramat Gan
Founded: 2013
Employees: 19

Oktopost is a platform designed for B2B marketers specifically for social media marketing. It was named a High Performer on G2 Crowd’s Winter 2018 Social Media Monitoring, Social Media Management, Social Media Analytics, and Social Media Suites Grid® Reports.

“We’re very excited to be included on G2 Crowd’s list of top technologies. It’s always great to see that our team’s efforts to be the leading social cloud for the B2B enterprise are recognized. Moving into 2018 we look to further develop and grow our platform to ensure companies can harness the power of social media.” Ben Green, VP Operations, Oktopost


7. IConduct

Product: IConduct
Category: iPaaS
City: Haifa
Founded: 2016
Employees: 14

IConduct is an IPaaS platform that helps users integrate their software solutions. It can handle integrations for Salesforce, HubSpot, Oracle, NetSuite, Jira, OKTA and more. IConduct was also named a High Performer on G2 Crowd’s Summer 2018 iPaaS Grid® Report.


 8. Klear

Product: Klear
Category: Social Media Analytics
City: Haifa
Founded: 2011
Employees: 12

Klear is a social media and influencer marketing platform that empowers data-driven marketing. Named a High Performer on the Winter 2018 Influencer Marketing Grid® Report, Klear has information on more than 500 million social media accounts.

“It is exciting to be part of the phenomenal growth of influencer marketing tech. At 2018, Klear positioned itself as one of the leaders in the global market, helping the smartest brands out there build and measure influencer programs. We’re honored to be included in the top Israeli B2B technology startups.” Eytan Avigdor, CEO at Klear


9. PractiTest

Product: PractiTest
Category: Software Testing
City: Rehovot
Founded: 2008
Employees: 11

PractiTest is a software testing platform designed to help users control the testing and development process. It was named a High Performer on the Summer 2018 Software Testing Grid® Report. PractiTest can be integrated with Jira, Redmine, Bugzilla and more.



Product: (formerly dapulse)
Category: Project Management
City: Dimona
Founded: 2012
Employees: 95 is a project management tool to keep teams focused and in communication. Having recently changed its name from dapulse, was named a High Performer in the Fall 2018 Project Management Grid® Report. Its single main office is in Tel Aviv.


11. GamEffective

Product: GamEffective
Category: Sales Gamification
City: Tel Aviv
Founded: 2012
Employees: 52

GamEffective is an easily integrated employee engagement and sales gamification platform. Its integrations include Salesforce, Microsoft Dynamics, Oracle, Jive, Cornerstone, Zendesk and more. With 18 reviews, GamEffective has an impressive score of 4.6 out of 5 stars on G2 Crowd.



Category: Social Media Management
City: Tel Aviv
Founded: 2012
Employees: 12 is a community management tool specifically for Twitter. With built-in Twitter analytics, companies can jump-start their social media presences. claims to have 1 million users in more than 175 countries.


13. emaze

Product: emaze
Category: Presentation
City: Tel Aviv
Founded: 2012
Employees: 22

Completely cloud-based, emaze allows users to create and share presentations quickly and easily. Ideal for school, websites, blogs, business and more, user reviews have given emaze a score of 4.4 out of 5 stars with 27 reviews.


14. AppsFlyer

Product: AppsFlyer
Category: Mobile Marketing
City: Herzliya
Founded: 2011
Employees: 333

AppsFlyer is a mobile marketing platform that allows businesses to grow their mobile presences. A variety of tools and marketing strategies are built into the platform to help companies get maximum exposure. Users have reviewed AppsFlyer and given it a score of 4 stars out of 5.


15. NICE Systems

Product: Nice Performance Management
Category: Sales Performance Management
City: Raanana
Founded: 1986
Employees: 5,189

Nice Performance Management is a sales performance management tool that uses data to determine sales teams’ strengths and weaknesses. Eleven users have given Nice Performance Management a score of 4.1 out of 5 stars.


16. BrightInfo

Product: BrightInfo
Category: Market Account Intelligence
City: Tel Aviv
Founded: 2013
Employees: 19

BrightInfo is an A/B testing and marketing account intelligence platform that is easily set up and allows users to analyze visitor behavior. BrightInfo has its headquarters in Tel Aviv and 13 user reviews have given it a G2 score of 4.2 out of 5 stars.


17. ClickTale

Product: Clicktale
Category: Heat Maps
City: Ramat Gan
Founded: 2006
Employees: 294

Clicktale is a heat maps and conversion rate optimization tool that allows users to see which parts of their website customers are are using. Reviews from 10 users have given Clicktale a G2 score of 3.9 out of 5 stars.


18. Cato Networks

Product: Cato Networks
Category: SD-WAN
City: Tel-Aviv
Founded: 2015
Employees: 77

Cato Networks is the only product with 10-plus reviews in G2 Crowd’s SD-WAN category, and it is rated 4.3 out of 5 stars by 34 users. Its investors include Aspect Ventures, Greylock Partners, Singtel Innov8 and U.S. Venture Partners.

Prominent Companies Founded in Israel



Product: Bizzabo
Category: Event Management Platforms
Headquarters: New York
Israeli Office: Tel Aviv

Founded: 2011

Though Bizzabo no longer is headquartered in Israel, it still maintains strong roots in the Israeli tech scene. While the company began in a family garage just seven years ago, it now has offices on two continents and is one of the highest-rated event management platforms on G2 Crowd.

“It was a very natural but pivotal decision for Bizzabo to expand our business headquarters to New York. We saw New York as the opportunity to get closer to our market and to our customers. New York City is best located to support our rapid global expansion. Having our tech team in Tel Aviv and our ‘go-to-market’ teams in NYC makes us faster and more flexible as a company.  We operate at two of the most competitive tech eco-systems in the world, which gives us access to the best talent a tech company can wish for.” Alon Alroy, Co-founder and CMO at Bizzabo



Product: Sisense
Category: Business Intelligence Platforms
Headquarters: New York
Israeli Office: Tel Aviv

Founded: 2004

More than a decade after its founding in Israel, business intelligence company Sisense now has moved its headquarters to New York City, and it also has an office in Arizona. The company boasts tens of thousands of customers in 49 countries — it has a worldwide presence in one of the fastest-growing categories on G2 Crowd. The company has also been recognized as one of the top tech companies in NYC in 2018.

Other B2B Israeli Tech Companies 

Eighteen Israeli software companies had enough review data to qualify for our list recognizing the best SaaS companies in Israel, but there are still an abundance of additional B2B tech companies in the country. Here’s a rundown of other Israeli B2B software companies with their founded dates and total funding.




Argus Cyber Security Ltd. Argus Cyber Security 2013 Acquired (Elektrobit)
Bilbeo Bilbeo 2012 n/a
BillRun BillRun 2012 n/a
Centerity Systems, Inc. Century Monitor 2006 n/a
Podium Advertising Technologies adCore 2013 n/a
Priority Software Priority 1986 n/a
Proonto Proonto 2013 $860,000
RankAbove RankAbove 2007 n/a
Roojoom Roojoom 2013 $600,000
SalesPredict SalesPredict 2012 Acquired (eBay)
SimilarTech SimilarTech 2014 n/a
StoreMaven StoreMaven 2014 n/a
TrackingDesk Ltd TrackingDesk 2014 n/a
User1st Accessibility Suite 2012 $5,000,000
WiseStamp WiseStamp 2009 n/a

For any questions about the methodology or data included in this piece, or to request that your Israeli B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at

Interested in other countries’ tech communities? Explore the Denmark tech scene to learn about the country’s innovative B2B companies.

Lauren Fram

Lauren Fram

Having lived on both the East and West Coasts, Lauren has settled in the happy medium of the Midwest. After nearly 13 years in Chicago, she has fully co-opted the Midwestern habit of saying "oop" when nearly bumping into things. In her free time she enjoys games of all sorts, and is particularly fond of board games and tabletop RPGs.