The State of B2B India Tech in 2019

Levi Olmstead
Levi Olmstead  |  December 21, 2017

Do you know how many unicorns exist in India?

Ten.

As the third-largest tech startup ecosystem in the world with over 5000 startups, India has had over 1000 new startups crop up in the last year. (That staggering statistic only takes into account tech companies that incorporated between 2012 and 2018.) Reportedly, almost half of the start-ups founded this year are B2B businesses, bringing the number of Indian B2B startups to about 40 percent.

Sure, fintech is partly responsible for this growth in Indian startups, but only partly. (The country even managed to recover, spectacularly, from the government’s significant turn to demonetization earlier this year.) The rest of the growth can be attributed to India’s extremely capable tech talent that had been slowly but surely developing these past decades. Everything that Indian innovators have been working on are maturing and creating opportunities in industries like wealth management and health tech.

According to Tech in Asia, while “Bangalore, Delhi and Mumbai continue to be the main startup hubs…one-fifth of the new startups this year are from second-tier towns.” And indeed, if you look at the list below, many of the companies are situated in towns that aren’t those three aforementioned cities.

india-software-companies

Note: Only software vendors on G2 Crowd with headquarters currently in India are included in graph.

India’s B2B tech scene is infused with the country’s advancements in artificial intelligence, digital payments, and other technologies. They are taking a hard look at verticals and excellently leveraging those trends to inform its robust startup ecosystem.

The best tech companies in India in 2019

The leaders of the B2B Indian tech scene are quite a diverse bunch. From Marketing Automation and CRM Software tools, to Wireframing Software and Online Course Providers, you can find almost any type of software company in India. Here are the 25 leading B2B Indian tech companies in 2018.


OrangeScape

1. OrangeScape

Product: KiSSFLOW
Category: BPM
City: Chennai
Founded: 2003
Employees: 113

KiSSFLOW is a business process management (BPM) platform that allows users to easily create automated workflows or choose from a library of applications. KiSSFLOW comes from the Indian start-up OrangeScape, based in Chennai. Founded in 2009, it received $1 million in funding in 2012. It is now headquartered in Mountain View, California. It is featured in the grids for Business Process Management and Forms Automation as a leader and high performer, respectively. 76 G2 Crowd users have given KiSSFLOW BPM & Workflow Software 4.3 out of 5 stars as of Dec 18, 2018.


shopaccino

2. I Solution Microsystems

Product: Shopaccino
Category: E-Commerce Platforms
City: Rajasthan
Founded: 2004
Employees: 7

Shopaccino is an e-commerce platform that allows users to create an online store for both desktop and mobile. The company was founded in 2004 and is headquartered in Jaipur, India. The goal was to create an e-commerce platform for non-technically minded users. It is featured on the G2 Crowd Shopping Cart grid as a high performer. 10 users have rated Shopaccino 4.9 out of 5 stars as of December 18, 2018.


miniOrange

3. miniOrange

Product: miniOrange Single Sign-On
Category: SSO
City: Pune
Founded: 2012
Employees: 21

miniOrange Single Sign-On is an SSO platform that is a high performer on G2 Crowd’s Single Sign On (SSO) Software grid. Founded in Pune, India, the company now has offices in New York City and San Jose, California. The product has multiple integrations with software such as Salesforce, WordPress, Zendesk, Expensify, Tableau, and many more.


LeadSquared

4. LeadSquared

Product: LeadSquared
Category: Marketing Automation
City: Bangalore
Founded: 2011
Employees: 115

LeadSquared is a marketing automation platform that also contains lead capture, lead scoring, and other marketing analytics. The company was founded in 2012 and has four offices: three in India and one in the US. LeadSquared is featured in the high performers segment of the G2 Crowd Marketing Automation grid. 117 reviewers have given LeadSquared 4.5 out of 5 stars as of Dec 18, 2018. LeadSquared also offers a CRM solution called LeadSquared CRM. LeadSquared CRM’s platform guides sales teams to sell smarter and faster, bundling in lead tracking, lead qualifying, and sales automation functionalities. The streamlined product also integrates with third-party sales applications like Zapier, and can scale both up and down. The product received 12 reviews on G2 Crowd and raked in 4.6 out of 5 stars.


wingify

5. Wingify

Product: VWO
Category: A/B Testing
City: New Delhi
Founded: 2010
Employees: 195

VWO is an A/B testing and heat map tool with offices in both New York City and Delhi, India. It is a leader on the G2 Crowd Heat Maps grid and a high performer on the G2 Crowd A/B Testing grid. VWO is the product of Wingify, which was founded in 2009 and is based in India. 108 users have given VWO 4.3 out of 5 stars as of Dec 19, 2018.


EngineerBabu

6. EngineerBabu

Product: EngineerBabu 
Category: Freelance Platforms
City: Indore
Founded: 2011
Employees: 82

EngineerBabu is a platform for companies to find IT freelance solutions. It is an “exclusive network of the top 20% expert IT services companies of India.” It is a high performer on G2 Crowd’s Freelance Platform grid. 32 users have given it 4.7 out of 5 stars as of Dec 19, 2018.


pCloudy

7. pCloudy

Product: pCloudy
Category: Test Automation
City: Bangalore
Founded: 2013
Employees: 35

pCloudy is a mobile app testing and automated testing product that “is a browser based application testing platform that perform manual and automation testing on mobile devices hosted on a cloud.” pCloudy is a high performer on G2 Crowd’s Test Automation grid. It is currently based in Fremont, California. 10 users have rated it 4.4 out of 5 stars as of Dec 19, 2018. 

“We would like to thank our customers for this honor. pCloudy with its continuous focus on Innovation has been able to capture the imagination of users in a very short period of time. We will continue to disrupt the Mobile App Testing space” Avinash Tiwari, Co-founder at pCloudy

Fyle-Technologies

8. Fyle Technologies

Product: Fyle
Category: Expense Management
City: Bengaluru
Founded: 2016
Employees: 13

Fyle is an expense management platform based in Bengaluru, India. It is a high performer on G2 Crowd’s Expense Management grid, and 33 users have given Fyle 4.6 out of 5 stars as of Dec 19, 2018. “Fyle set the new standard in enterprise expense management – Easy expense reports on web and mobile for your employees, and hassle-free processing for your finance team.”

“We’re super-kicked to be a part of G2 Crowd’s top technologies – our team sees this as a validation of our idea of introducing artificial intelligence in expense management. We plan to delight many more users across the globe in 2018, while constantly innovating our solution and evangelising top-notch automation in the enterprise back-office” Pratik Sagar Mishra, Marketing Lead at Fyle

sysgroup

9. SysTools Group

Product: Outlook OST Viewer
Category: Other Email
City: Pune
Founded: 2007
Employees: 5

SysTools Group’s Outlook OST viewer is, according to its website, “a standalone application with OST viewing facility which provides you chance to view the content of orphan OST file including emails, contacts, calendars, tasks, etc. without Outlook or Exchange Server environment.” It is a high performer on G2 Crowd’s Other Email grid and 11 users have given it 4.5 out of 5 stars as of Dec 19, 2018. The company also develops Lotus Notes which exports Lotus NSF files into Outlook PST files. The solution also stores Lotus data and retains documents without sacrificing data integrity. Lotus Notes’ pricing is based on a user-based licensing structure, and can transfer files in bulk. The product received 3.6 out of 5 stars, based on 21 reviews on G2 Crowd. The product is produced by SysTools Group, which was founded in 2007 and remains a private company. SysTools Group is a data recovery software company. The company’s headquarters location is in Pune, India, with a total of 134 employees.


vision-helpdesk

10. Vision Helpdesk

Product: Vision Helpdesk
Category: Help Desk
City: Nasik
Founded: 2005
Employees: 4

Vision Helpdesk is a help desk platform that, according to its website, “enables customer support or support desk agents to receive, process, and respond to incident or service requests.” It is a high performer in G2 Crowd’s Help Desk Software grid and 29 users have given it 4.8 stars out of 5 as of Dec 19, 2018. It is located in Nashik, India.


Vtiger

11. Vtiger

Product: Vtiger CRM
Category: CRM
City: Bangalore
Founded: 2003
Employees: 105

Vtiger CRM is a CRM platform that “delivers tons of features at low cost. Vtiger manages everything from marketing campaigns, to sales force automation, to customer support.” It is a high performer on G2 Crowd’s CRM Software grid and 123 users have given it 4.3 out of 5 stars as of Dec 19, 2018. Vtiger CRM was founded in 2004 and is based in Rajajinagar, India.


Celoxis

12. Celoxis

Product: Celoxis
Category: Project Management
City: Pune
Founded: 2001
Employees: 18

Celoxis is a project management tool built for enterprises. The product is chock full of features like resource management, bug tracking, a scheduling engine, budget analysis, and interactive Gantt charts. Celoxis can either be deployed on-premises or hosted in the cloud. The product received 55 reviews on G2 Crowd and raked in 4.3 out of 5 stars. Celoxis’ headquarters location is in Pune, India with a total of 19 employees. The company was founded in 2001 and remains a private company. Celoxis was one of India’s first SaaS companies.


Crowdfire

 

13. Crowdfire

Product: Crowdfire
Category: 
Social Media Management
City: 
Mumbai
Founded: 
2010
Employees: 
73

Crowdfire is intent on building an AI-driven marketing bot to help influencers and small businesses gain traction online. The product trawls through users’ social media accounts and existing online presence to determine marketing strategies. Based on that social media monitoring, Crowdfire promotes the user’s product or service to boost traffic. The application received 4 out of 5 stars, based on 42 reviews on G2 Crowd. The company’s headquarters location is in Mumbai, India, with a total of 78 employees. Crowdfire was founded in 2010 and remains a private company, with backing by venture capital firm Kalaari Capital.


WizIQ

14. WizIQ Inc.

Product: WizIQ
Category: LMS
City: Gurugram
Founded: 2007
Employees: 295

WizIQ provides a virtual classroom for both users and instructors to train and teach, respectively, on any device. The product includes features like course management, testing and assessments, and analytics. WizIQ offers e-learning solutions for four types of industries: corporate, higher education, test preparation and vocational training. The product received 4.1 out of 5 stars on G2 Crowd, based on 28 reviews. The company’s headquarters location is in Haryana, India, with a total of 298 employees. WizIQ was founded in 2007 and remains a private company.

“WizIQ is an easy-to-use, customizable Virtual Classroom and LMS software. It’s a cloud-based learning delivery platform with a suite of integrated tools and features such as live learning, course management, content authoring, online tests and assessments, reports and analytics, and mobile learning. WizIQ empowers instructors, education service providers and corporates to deliver and manage live and self-paced learning with a state-of-the-art, scalable and affordable technology. Since its inception in 2007, WizIQ has been used by over 400,000 education and training service providers and 4.5 million learners in 105 countries with 1.6+ billion minutes of online learning delivered.” Harman Singh, CEO and Founder at WizIQ

FusionCharts

15. FusionCharts

Product: FusionCharts Suite XT
Category: Data Visualization
City: Kolkata
Founded: 2002
Employees: 73

FusionCharts provides a comprehensive, exhaustive gallery of JavaScript graphs for both developers and companies. Users can use FusionCharts Suite XT to create interactive and aesthetically pleasing dashboards to better adoption of enterprise applications. FusionCharts also integrates with other image galleries and web frameworks. The product received 17 reviews and raked in 4.4 out of 5 stars. The company’s headquarters location is in Kolkata, India, with a total of 74 employees. FusionCharts was established in 2002 and remains a private company. In July 2018, Forbes Magazine named FusionCharts as one of the 7 best data visualization tools for that year.

“SaaS has democratized the adoption of B2B software products among all segments of the global buyers. Whether it’s an SME, mid-market or large enterprise, all sorts of companies are adopting SaaS for different functions. To a large extent, the startup can be based in any part of the world and serve customers globally. India offers specific advantages when it comes to customer-facing activities – be it inside sales, concierge onboarding and customer success, which comes as a native advantage to Indian tech companies.” Pallav Nadhani, Co-founder and CEO, FusionCharts

Decisive-Analytical-Solutions

16. Decisive Analytical Solutions

Product: Plumb5
Category: Marketing Automation
City: Bangalore
Founded: 2010
Employees: 37

Plumb5 explains its product as a “real-time customer engagement automation platform,” which can facilitate users reaching customers via any touchpoint. Translated, the product is an efficient marketing automation tool that relies on a smart, analytical machine that unifies business’ data. The product received 4.1 stars out of 5, based on 30 reviews on G2 Crowd. Plumb5 is a product of Decisive Analytics Systems, which was founded in 2010 and remains a private company. The company’s headquarters location is in Bangalore, India, with a total of 40 employees.


saleshandy

17. SalesHandy

Product: SalesHandy
Category: Email Tracking
City: Ahmedabad
Founded: 2015
Employees: 22

 

SalesHandy is a all-in-one email tracking solution that streamlines the process of sending mail merges and automated follow-ups. The product was built to increase users’ productivity, with the intention of facilitating smarter engagement with prospects, by providing reporting statistics. The product received 17 reviews on G2 Crowd and raked in 4.5 out of 5 stars. SalesHandy is a product of Intricare Technologies, which was founded in 2015 and remains a private company. The company’s headquarters location is in Gujarat, India, with a total of 12 employees.


aeroleads

18. AeroLeads

Product: AeroLeads
Category: Lead Mining
City: Bangalore
Founded: 2015
Employees: 30

AeroLeads is a lead mining tool that helps salespeople find both relevant prospects as well as the email contact information of those prospects. With AeroLeads’ automation, users can easily export prospect and lead data into Salesforce, Mailchimp or HubSpot. The product received 25 reviews on G2 Crowd and raked in 3.4 out of 5 stars. AeroLeads’ headquarters location is in Bangalore, India, with a total of 27 employees. The company was founded in 2015 and remains a private company.


eduCBA

19. eduCBA

Product: eduCBA
Category: Online Course Providers
City: Mumbai
Founded: 2008
Employees: 63

eduCBA offers online courses specifically for the purpose of educating anyone on “real world skills.” In other words, for those who want to get a leg up in investment banking or project management or even Apache Sqoop tutorials, they can turn to the countless number of courses that eduCBA offers. The product received 14 reviews on G2 Crowd and raked in 4.3 out of 5 stars. eduCBA’s headquarters location is in Mumbai, India, with a total of 65 employees. The company was founded in 2008 and remains a private company.


Unilog

20. Unilog

Product: CIMM2
Category: E-Commerce Platforms
City: Bangalore
Founded: 1998
Employees: 661

CIMM2 is a robust, cloud-based e-commerce platform that integrates with most ERP systems. CIMM2’s platform includes product information management (PIM), catalog management, content management, and a streamlined payment gateway. The solution works across a wide range of industries, as its main goal is to ease the process of launching and maintaining online storefronts. The product received 41 reviews on G2 Crowd and received 3.3 out of 5 stars. The product is produced by Unilog, which was founded in 1998 and remains a private company. Unliog is a global technology and services company that specializes in e-commerce solutions. The company’s headquarters location is in Bangalore, India, with a total of 689 employees.


Produle

21. Produle Ltd.

Product: Mockflow
Category: Wireframing
City: Coimbatore
Founded: 2009
Employees: 7

MockFlow touts itself as a collaborative whiteboard, built for designers. MockFlow is a web-based, full stack UX solution that includes wireframing, design workflow visualizations, and a responsive development platform. In addition to facilitating integrations with Atlassian, Trello and Slack, the product also has a specific enterprise edition that is tailored to the needs of large businesses. The product received 3.1 out of 5 stars, based on 14 reviews on G2 Crowd. The product is produced by Produle, which was established in 2009 and remains a private company. The company’s headquarters location is in Coimbatore, India, with a total of 7 employees.


Birlasoft

22. Birlasoft

Product: Birlasoft
Category: Salesforce CRM Consulting 
City: Noida
Founded: 1995
Employees: 5,833

Birlasoft is an IT consulting and implantation services provider. The company dates back over 150 years to the multi-billion dollar CK Birla Group. The company spans many industries, from healthcare, insurance, entertainment, banking and more. While headquartered in Noida, India, the company has over 20,000 employees at offices all over the world.


Contentmart

23. Contentmart

Product: contentmart
Category: Other Marketing Services
City: Gurgaon
Founded: 2015
Employees: 78
 

Contentmart is an online market place to connect writers with businesses not only in India, but around the world. Writing assignments range from content marketing, blog writing and sales enablement creation. The platform is beneficial both to freelance writers, as well as companies in need of temperary writing help ASAP.


OTHER B2B INDIAN TECH COMPANIES

 

While we recognized only the best 23 SaaS and service tech companies in India, there are still an abundance of other tech companies impacting the B2B India scene. Here’s a rundown of other Indian B2B software and service companies with their founded dates and total funding.


Company

Product(s)

Founded

Funding
Contify Contify 2009 n/a
Salespatron Technologies Salespatron 2015 n/a
Saas Labs Justcall 2014 n/a
wiwo Enterprises Pvt. Ltd Open-School 2010 n/a
Stellar Information Technology Pvt. Ltd. Stellar OST to PST Converter 1993 n/a
Apptha Apptha Marketplace Software 2007 n/a
Moon Technolabs Pvt Ltd Moon Invoice 2009 n/a
Novigo Solutions NovigoTMS 2013 n/a
SalesBabu Business Solutions Pvt Ltd SalesBabu CRM 2006 n/a
Sinew Software Systems enpass 2006 n/a
SocioSquare SocioAdvocacy 2011 n/a
Inspice Technologies Pvt. Ltd Conceptboard 2013 n/a
Interview Mocha Interview Mocha 2012 $70,000
Uneecops HR-One 1996 n/a
Appacitive Appacitive 2012 n/a
CRMnext CRMnext 2001 $7,003,500
Enbraun eResource Scheduler 2010 n/a
FyNSiS Softlabs Private Limited Legal CRM 2007 n/a
Deckard AI Deckard AI 2016 n/a
iMOBDEV Technologies Pvt. Ltd. iMOBDEV 2009 n/a
Knowlarity Communications Super Receptionist 2009 $42,500,000
Ladybird Web Solution Pvt Ltd Faveo HELPDESK 2009 n/a
Mindarray Systems Mindarray Minder 2010 n/a
Playlyfe Playlyfe Catalyst 2012 n/a
Ramco Systems Ramco HCM with Global Payroll 1999 IPO
Talview Talview 2012 n/a
WebEngage WebEngage 2011 $1,850,000
2adpro JDX 2009 n/a
CandorWorks CandorWorks 2009 n/a
DeskMoz DeskMoz 2015 n/a
Dreamajax Technologies dJAX Mobile Ad Server 2004 n/a
Enzigma Software Pvt. Ltd. Attachments.expert 2002 n/a
Expenzing Expenzing Procure to Pay Software 1999 n/a
FATbit Technologies Stitch 2004 n/a
Gamut Infosystems Farvision ERP 1990 n/a
Germin8 Germin8 Social Listening 2007 $5,400,000
Herald Logic IntelliRADAR 2000 n/a
IDS Next Business Solutions Pvt Ltd. FortuneNEXT 6.5 Enterprise 1997 n/a
Infiniti Software Solutions Expenseout 2005 n/a
InZak Software Services Pvt Ltd MailZak 2014 n/a
ISPG Technologies I Pvt Ltd Zeekin 2003 n/a
Kuliza Smart Commerce 2006 n/a
LeadEnrich INC LeadEnrich 2012 n/a
Locus IT Services Pvt. Ltd Locus IT Implementation Services 2006 n/a
Loginworks Softwares Loginworks Softwares 2006 n/a
Mithi Software Technologies Mithi SkyConnect 1999 n/a
Navigators Software BoostMySale 1999 n/a
Quovantis Technologies Quovantis Technologies 2010 n/a
SecPod Saner 2008 n/a
Tata Communications Unified Conferencing 2008 IPO
Tech Mahindra Tech Mahindra Consulting 1986 IPO
Tenmiles DoAttend 2000 n/a
Wipro Wipro Holmes 1945 IPO

For any questions about the methodology or data included in this piece, or to request that your Indian B2B tech company be added, please reach out to Editorial Team Lead Jakub Rudnik at jrudnik@g2crowd.com.

Levi Olmstead
Author

Levi Olmstead

Levi is the Manager of Community and SEO who came to G2 Crowd in 2015 after graduating from Indiana University's Telecommunication's Department. Aside from rooting on his Hoosiers, you can find Levi at an IndyCar race, re-watching King of the Hill reruns, spending hours on paranormal websites and helping his dog Frodo on his quest to destroy the ring.