Content Creators: What They Do and How You Can Become One
Brands nowadays create all kinds of digital assets to promote their products and services. As the...
by Holly Landis
Interoperability in Healthcare for Better Connected Data
You get the flu and head to a nearby urgent care as your fever skyrockets. When you arrive at...
by Alyssa Towns
What is Data Labeling? Unlock the Power of Machine Learning
Ever wondered how machines learn from the data we feed them? It’s not a simple case of writing...
.png)
by Tanuja Bahirat
Corporate Counsel: Why You Need a Team of In-House Lawyers
Business owners usually have a lot of legal responsibilities to handle, and there’s no escaping...
by Holly Landis
55 Software Development Statistics About the Latest Trends
Engineers develop software that makes our lives easier. A lot goes into their process because they...
by Sagar Joshi
46 Important Account-Based Marketing Statistics for Modern Marketers
Account-based marketing (ABM) is like spearfishing. You set a single target, rather than spraying...
by Sagar Joshi
Paid Search: Create Winning Ad Campaigns and Improve ROI
Paid search helps ads land directly on the search engine results page (SERP).
by Sagar Joshi
Top 10 HR Technology Trends You Can't Miss in 2024
Feeling overwhelmed by the ever-changing HR landscape?
by Sadaf Tanzeem
5 Interactive Demo Trends That Will Revolutionize Sales in 2024
A decade ago, it seemed unlikely that customers could get a hands-on experience with software...
by Nalin Senthamil
Why Businesses Fail: 6 Common Reasons Explained
Change is the new constant for businesses. Entire industries can be disrupted seemingly overnight...
by Richard Jackson
25 AI In Sales Statistics to Shape Future Selling Trends
Artificial intelligence (AI) is changing how businesses interact with customers. It has made sales...
by Sagar Joshi
Data Warehouse vs. Database: Understanding the Differences
Storing large amounts of data means finding solutions that work best for your business.
by Holly Landis
What Is a PERT Chart? How to Use One in Project Management
Staying on top of every part of a project is always a challenge, but an effective project...
by Holly Landis
PHP vs. Python: Which Programming Language Is Right for You?
PHP and Python help companies build various digital products. Choosing the right one depends on...
by Sagar Joshi
What Is Cloud Storage? 5 Solutions that Deliver High Flexibility
Cloud storage has made it easier for us to store our data. Previously, you might have used devices...
by Sagar Joshi
33 Virtual Event Statistics Exploring Digital Assembly
Virtual events are digital gatherings where people connect through the internet. Users can host...
by Sagar Joshi
Zero-Party Data: What Is It and How To Collect It
We're all navigating a shift in the evolving landscape of online privacy.
by Meenakshi
Understanding Clinical Documentation Guidelines
Clinical documentation persists as one of the most important aspects of working as a healthcare...
by Katherine Ellison
Instagram Metrics: The Data Points You Should Track in 2024
Ask any marketer and they’ll tell you – you’re only as good as the data you have.
by Holly Landis
Why the Deprecation of Third-Party Cookies is Inconsequential for G2 Buyer Intent Users
For several years now, marketers and technology vendors alike have been preparing for the ...
by Todd Detmold
Unlock the Power of User Insights with Survicate CEO Kamil Rejent
Are you tired of investing significant time and resources into product development only to find...
.png)
by Devyani Mehta
GoLinks’ Jorge Zamora on Building a Successful Tech Startup
Startups are more than their outward success. Behind the glossy exterior, every day, the founders...
by Harshita Tewari
The Perfect Privacy Experience: How to Build Trust With Donna Dror from Usercentrics
In the “real” world, people love personalized experiences. It feels great to walk into your...
by Donna Dror
Top Virtual Event Trends Shaping 2024 and Beyond
In 1993, the first documented virtual event happened — an online trade show organized by the Visual...
by Akanksha Kumari
From Pixels to Pavement: Transitioning Your Online Brand to a Brick-and-Mortar Store
Launching your brand online tests the waters. It allows you to hold off on signing any kind of...
by Lee Shields
AI Won’t Replace Humans: Why the Human Touch Still Matters in Customer Conversations
Conversational AI in customer communications has become commonplace in the past year. This is...
by Iaroslav Kudritskiy
Composable Commerce: Your Complete Guide to Getting Started
Here’s a riddle: what does a box of Legos and the future of technology suites have in common? ...
by Casey Paxton
The Intersection of AI and Corporate Training: Personalized Learning Journeys
While the way we learn has come a long way from dusty textbooks and stuffy classrooms, the...
by Nahla Davies
Web Server vs. Application Server: Differences and Examples
Servers handle the requests your browser makes while you’re online. Two types of servers...
by Sagar Joshi
What Is a Micro Business? Build One From the Ground Up
Micro businesses are a subset of the small business world. They’re made up of one person or a few...
by Sagar Joshi
Why The Top Sales Executives Are Using Digital Sales Rooms
Businesses keep searching for new ways to make their operations more efficient and increase sales.
by Rory Sadler
How to Create a Project Plan to Set Realistic Expectations
“Plans are useless. But planning is indispensable.”
by Sagar Joshi
Guide to Instagram Shadow Bans: What They Are and How to Avoid Them
Even with the rise of new social media platforms, Instagram remains one of the most popular...
by Holly Landis
Job Search Sites: Where to Find Your Next Career Move
Whether you’re actively searching for a new position or casually browsing available gigs, using job...
by Holly Landis
How Automated Reward Systems Will Redefine Employee Recognition
There were times when employee recognition was all about annual awards or the occasional “employee...
by Neha Surana
How To Build an Accounts Receivable Automation Business Case
Imagine a growing business constantly extending free credit to customers but lacking the systems to...
by Sergio Tzianos
Remote Device Management: Challenges and Solutions in a Distributed Workforce
Long-distance communication has quickly become integral to business operations in recent years, and...
by Maverick
23 Plagiarism Statistics to Analyze Latest Trends
Plagiarism means taking someone else's work or ideas and claiming they're yours. It happens in...
by Sagar Joshi
19 Active Learning Statistics that Reveal Its True Potential
Active learning is a way of teaching that encourages students to discuss and collaborate with their...
by Sagar Joshi
27 DNS Security Statistics Highlighting The Rise of Cyber Attacks
A domain name system (DNS) helps your computer find websites you want to visit. It does this by...
by Sagar Joshi
30 Global Trade Statistics That Reveal Exciting Opportunities
Global trade supports the economic standing of developing and established countries. It creates...
by Sagar Joshi
Independent Contractor Rights: Protect Yourself
Over the last decade, the rise of the “gig economy” has seen businesses rely on freelancers and...
by Holly Landis
24 Remittance Statistics Highlighting Money In and Out
Remittance refers to money sent from one party to another such as a payment made for a bill....
by Sagar Joshi
Instagram Creator Accounts: How to Make the Switch
If you’re a content creator, you want as many people as possible to see your posts and interact...
by Holly Landis
How to Build a Successful Global Talent Acquisition Strategy
What if you could fill open roles with the world’s best talent rather than whoever happens to live...
by Eryn Marshall
Promissory Notes: What They Are and When to Use Them
Borrowing and lending money are something most of us do at some point in our lives. Whether it’s...
by Holly Landis
How to Use Generative AI in Travel to Supercharge Your Support
Providing excellent customer service is crucial, especially in the travel industry. Slow and...
by Frances Naguit
20+ Graphic Design Statistics That You Should Know in 2024
Graphic design is the essence of visual representation.
by Prajnadip Pal
How to Become a Cost Estimator and Achieve Success
When a business launches a new product or service, each part of the project has its own costs....
by Holly Landis
The Evolution of Help Desks in Cybersecurity For Businesses
The role of help desks continues to expand, and now that hackers see them as potential weak links,...
by John Funk
How to Know It’s Time For a Career Change (And What to Do Next)
Stuck in the confines of routine, I found myself in the same loop for the past two years.
by Liz Guhl
Employer of Record Costs: Finding the Right Balance for Global Expansion
Consider a tech startup based in Silicon Valley. Eyeing the burgeoning markets of Southeast Asia,...
by Tom Kussmann
RPA vs. Hyperautomation: Automation in Enterprise Workflows
Remember the days of manually entering data into spreadsheets, cross-referencing paper files, and...
by Parvathy Nair
Trends from Wynter’s New Report: How B2B SaaS Marketing Leaders Buy Software in 2024
B2B buying behaviors are constantly evolving, with review sites – like G2 – playing a more pivotal...
by Palmer Houchins
Your First Steps to Start a Property Management Company
Over the past several years, the rental market has continued to boom as young workers struggle to...
by Holly Landis
Employee Equity Compensation: A Comprehensive Guide
It’s safe to say the power dynamic between employers and employees has shifted. Gone are the days...
by Amit Majumder
The BNPL Service Phenomenon: Temporary Trend or Future of Finance?
Imagine the thrill of buying that designer bag you've been eyeing, knowing you won't pay a dime...
by Austin Talley
Restaurant POS Systems: A Guide to Digitizing Your Operations
As a consumer, you’ve been on the receiving end of a point of sale (POS) system thousands of times,...
by Holly Landis
How to Make Your Next Big Presentation Interactive and Engaging
We’ve all sat through boring presentations with unprepared or uncharismatic speakers, wishing we...
by Holly Landis
10 Best Intelligent Automation Tools to Automate Processes
Intelligent automation (IA) software adds a brain to your system, enabling it to learn, perform...
by Sagar Joshi
Understanding the Laws of Robotics in the World of AI
We all love the idea of robots. Just look at how many are featured in television, films, books, and...
by Holly Landis
3 Strategies To Build a Skills-Based Organization
Building a skills-based organization means moving toward future-proofing businesses.
by Claudia Domenici
Escalation Management: Caring for Unhappy Customers
Unlocking the door to business growth hinges on customer satisfaction. We are not just saying it;...
by Sahil Ahuja
Navigating Change and Amping it Up: Lessons from Vivek Kundra
I recently had the pleasure of hosting Vivek Kundra, President and COO of project44, as the keynote...
by Godard Abel
The State Of Generative AI In The Workplace
Generative AI is here to stay, and employees are using the new tech big time.
by Soundarya Jayaraman
Omnichannel Pricing: Changing the Game for Brands and Retailers
Consumers today insist on making the retailer come tothem, online or offline, flipping this...
by Tegan Scales
Factors.ai’s Praveen Das on B2B Sales and Account Intelligence
Building a startup is no walk in the park. It's a constant race fueled by passion, caffeine, and a...
by Samudyata Bhat
Buyer Enablement: The Next Generation of Sales With trumpet Co-Founder
Ask most sales representatives what makes a company successful. You'll get as many answers as there...
.jpg)
by Nick Telson-Sillett
Why You Need Mobile CRM for On-the-Go Productivity
Moving through the workday with a million tasks on your mind can be draining, especially when...
by Cole Garza
A Guide to Essential Video Metrics To Maximize Viewer Engagement
Do you know if your videos are resonating with viewers and driving action? Determining the right...
by Divyesh Patel
Four Easy but Powerful E-Commerce Link Building Strategies
Link building for e-commerce can be challenging, but it doesn't have to be. We all know that link...
by Igor Gorbenko
Embracing the Future of Work With Generative AI in the Workplace
Generative AI has taken center stage in business agendas since its debut in November 2022.
by Christopher Raymond
12 Best Free Landscape Design Software for Architects in 2024
Humans visualize things based on their imagination.
by Sagar Joshi
7 Customer Engagement Examples for 2024
Driving customer engagement is essential to business success because engaged customers bring higher...
by Evelina Milenova
Top 11 Free 3D Modeling Software in 2024
Every digital and physical production benefits from 3D models used in animation, video game...
by Samudyata Bhat
10 Best Free Encryption Software for 2024
There’s a lot of sensitive and personal data on the internet.
by Mara Calvello
Strong Customer Marketing Strategies: The Key to Boosting Retention
Have you ever wondered why certain brands have fiercely loyal customers? The ones who don’t just...
by Katlin Hess
The Future of Retail: Top 6 Retail Technology Trends for 2024
What will the future of retail look like?
by Rajendra Roul
55+ Powerful Streaming Statistics to Know in 2024
Streaming has fundamentally changed the way we consume media.
by Piper Thomson
20+ Product Launch Statistics You Should Know in 2024
Ever noticed how people stick with their favorite brands for ages? Launching a new product in such...
by Alexa Drake
40+ Real Estate Statistics for 2024
The business of real estate is always changing.
by Izabelle Hundrev
35+ Nonprofit Statistics You Must Know in 2024
Life is a boomerang. What you give, you get.
by Lauren Pope
13 Best Free Writing Software in 2024
Writing can be hard. Or easy and fun. Or fun and hard.
by Washija Kazim
10 Best Free Slideshow Maker Software in 2024
The world is a never-ending slideshow reel.
by Jasmine Lee
An Analysis: G2’s Best Software 2024 Winners
The G2 team here, myself included, has been busy celebrating our Best Software Award winners, ever...
by Palmer Houchins
50+ Customer Service Statistics You Must Know in 2024
Globalization has brought a more competitive environment to any and every industry out there. Good...
by Alan Santillan
How Artificial Intelligence Is Impacting the Legal Industry
The legal industry presents a unique contrast: many of its principles have remained the same for...
by Eunice Buhler
120+ Digital Marketing Statistics of 2024 for Online Growth
In a world where new businesses are popping up every day, brand visibility is everything.
by Lauren Pope
11 Best Free Virtual Machine Software in 2024
In the ever-evolving computing landscape, virtualization is the technology that transforms hardware...
by Harshita Tewari
70+ Sales Enablement Statistics To Blow Your Mind In 2024
When it comes to building sales relationships, words are mere vessels.
.jpg)
by Aayushi Sanghavi
40+ Powerful Email Marketing Statistics To Grow in 2024
Email marketing isn’t going anywhere, but the trends are constantly changing.
by Bianca Pasare
Essential Help Desk Software Requirements To Look For in 2024
If you’re reading this guide, chances are you’re in the market for a help desk software solution.
by Dmitry Dragilev
10 Best Free Word Processing Software in 2024
We’ve all written emails, college essays, and articles and maybe even dreamed of becoming published...
by Tanuja Bahirat
12 Best Free Project Management Software in 2024
The crunch of project deadlines puts a lot of pressure on project assignees.
.png)
by Shreya Mattoo
10 Best Free Interior Design Software for 2024
Rome wasn’t built in a day, and neither are Pinterest Homes.
by Aayushi Sanghavi
50+ Machine Learning Statistics That Matter in 2024
If machine learning were a kid in school, it would be the most brilliant and coolest student.
by Aayushi Sanghavi
6 Best Free Screenwriting Software in 2024
"To make a great film, you need three things - the script, the script, and the script." —Alfred...
by Michael Gigante
7 Best Free Audio Recording Software Solutions for 2024
Musicians, podcasters, and content creators often spare no expense for high-definition audio...
by Sudipto Paul
15 Best Free Data Recovery Software in 2024
Remember that sinking feeling when you realize you've accidentally deleted an important file or...
by Soundarya Jayaraman
13 Best Free Gantt Chart Software (2024 Updated)
Are you losing the trail of your projects?
by Shreya Mattoo
10 Best Free Podcast Editing Software of 2024: Edit Like a Pro
“You get a podcast. And YOU get a podcast!”
by Andrew Zangre
10 Best Free Music Making Software Solutions in 2024
Are you constantly tapping your feet to a musical beat in your head?
by Harshita Tewari
Top 10 Free CRM Software for 2024
Treat your customer like you’d treat yourself.
by Aayushi Sanghavi
10 Best Free Kitchen Design Software in 2024
The thought of redesigning your kitchen must have entered your mind a thousand times.
by Shreya Mattoo
Why Social Media Monitoring Is Vital for PR and Communication
In today's hyper-connected world, public perception is everything.
by John Croll
Top 10 Free Antivirus Software for Your PCs in 2024
It's time to give the digital villains the boot!
by Aaron Walker
Trade Shows: Industry Events That Mean Big Business
When you’re focused on the day-to-day of your business operations, it’s easy to forget about what...
by Holly Landis
Volunteer Time Off: How to Give Back On Company Time
A good paycheck and standard benefits like health insurance and vacation days aren’t enough to make...
by Holly Landis
Project Management Terms: Do You Know Your Kanban From Your Scrum?
No matter your industry, there’s likely a whole list of acronyms and jargon that relates to what...
by Holly Landis
10 Best Free VPN Software Solutions for 2024
Free virtual private network (VPN) solutions are tempting.
by Sudipto Paul
The Role Of Kanban In Agile Project Management
A major ordeal with unfinished tasks is the overall delay in completion and the loss of accuracy...
by Sandeep Kashyap
13 Best Free Home Design Software in 2024
How many hours have you spent saving reference pictures and creating Pinterest boards?
by Tanuja Bahirat
C Drive Full? Here are 5 Proven Fixes For a Full C Drive
We've all been there -- the C drive full warning that seems to pop up at the worst times, slowing...
by Cedric Grantham
How to Use B2B Intent Data for Effective ABM Execution
Marketers today rely on data-driven approaches to engage prospects. You yourself may have found...
by Bikash Thokchom
4 Reasons Why Your Business Needs a Virtual Reception in 2024
Welcome to the future of office management! In this blog post, we'll learn about the world of...
by Lou Burton
50 VoIP Statistics to Reveal the Future of Phone Systems
Voice over internet protocol (VoIP) lets users make voice calls using an internet connection rather...
by Sagar Joshi
A Guide to Choosing the Right Platform For Digital Business Cards
When was the last time you attended a business event and returned empty-handed? It's hard to...
by Mayuri Bangar
Incremental Budgeting: The Truth About Its Hidden Costs
Incremental budgeting is a longstanding, data-driven approach to budgeting. But is it driving your...
by Kirk Kappelhoff
How Marketing & Sales Leaders Can Accelerate Efficient Growth in 2024
Growth. It’s the topic every sales and marketing leader is focused on right now. We’re coming off a...
by Gordon Tobin
Top 15 Free HTML Editors for Developers in 2024
HTML has turned into a universal language – like food, music, and dabbing.
by Andrew Zangre
15 Best Free E-Commerce Platforms for 2024
The shifting purchase patterns of the global consumer base have made e-commerce necessary for most...
by Piper Thomson
40 Operating System Statistics: Who Could Dominate in 2024?
Operating systems change shape quickly. It feels like yesterday we were working on Microsoft...
by Sagar Joshi
27 Game Engine Statistics About the Rise of Gaming
A game engine creates a video game’s structures and designs using elements such as graphics and...
by Sagar Joshi
30 Remote Desktop Statistics that Reveal Key Usage Trends
A remote desktop is a software tool or an operating system feature that lets users access a...
by Sagar Joshi
Top 6 Free Classroom Management Software for Educators in 2024
The right software can turn a lackluster classroom experience into one that’s engaging,...
by Mara Calvello
39 Web Browser Usage Statistics: Who’s Leading in 2024?
Most of us knew Internet Explorer (IE) before we knew what a web browser was. Many learned about...
by Sagar Joshi
Designing Success: G2's VP Dane Howard on the Art of Product Experience Design
Design goes beyond aesthetics. In a world where the intersection of technology, innovation, and...
by Tanuja Bahirat
How AI Is Transforming the Sales Industry With Modjo’s Paul Berloty
When I became a manager, I started to understand the power of call recording.
by Paul Berloty
Reaching Gen Z: Modern Commerce and the Singular Brand Experience
Gen Z, individuals born between 1997 – 2012, made up 20% of the US population in 2023, nestled...
.jpg)
by Melissa Dixon
Software Deals: Smart Savings for G2 Buyers
Purchasing and onboarding new software costs a lot. A good software deal helps decide who from your...
by Shreya Mattoo
Connected Workers and Digital Learning for Manufacturing Efficiency
Have you ever stopped to think about the profound changes people-centric technology is bringing to...
by Eric Whitley
How to Conduct a Competitive Analysis of Software Solutions
If you are a software developer, marketer, or entrepreneur, you know how important it is to keep an...
by Jeremy Moser
Calculating Recruitment ROI: Why It's Important for Hiring Success
Have you ever wondered if your hiring efforts are hitting the jackpot or draining resources?
by Varshini Ravi
16 Best Free Photo Editing Software Tools in 2024
Capturing moments or creating them? The power is in your hands Capturing and sharing images has...
by Devyani Mehta
Creating an Effective Disaster Recovery Plan for Business Continuity
Disasters are a constant threat to businesses and organizations. Whether it's a natural disaster,...
by Bhavani Shanmugam
What Are Product Integrations? Here’s What You Should Know
As organizations look to differentiate their product in a crowded market, they have a variety of...
by Jon Gitlin
Sales Readiness: Your Ultimate Tool for Elevating Sales Conversations
Many companies struggle to meet revenue goals in today’s tumultuous economic climate. There is...
by Nehal Firdous
LMS Training: How Software Can Transform Online Learning
Technology has drastically changed the world of work over the last two decades, but the educational...
by Holly Landis
65+ Web Design Statistics to Keep Trending in 2024
Colors, fonts, and gradients can bring cash to your brand. Something I never thought I'd say.
by Shreya Mattoo
Onboarding Checklist: Your Go-To For New Employee Training
A new employee has joined your company – hurrah! You spent weeks or longer looking for the perfect...
by Holly Landis
Website Launches: How to Freshen Up Your Online Presence
Behind every great business is an easy-to-use website that tells your customers who you are and...
by Holly Landis
An Ultimate Guide to Healthcare Data Integration
The healthcare industry rests on one important pillar: data. Without the collective knowledge...
by Elena Prokopets
55 Remote Work Statistics To Show People’s Preferences
Modern technology has brought remote work from reveries to reality.
by Sagar Joshi
60 Exciting Chatbot Statistics That Explore Its Growth
Chatbots work 24/7, tirelessly striving to solve your stakeholders’ problems.
by Sagar Joshi
39 Smartphone Sales and Usage Statistics
Smartphones have changed our lives. How we talk to people, shop, have fun, and find information is...
by Sagar Joshi
What's Your Returning Customer Rate and How to Improve It
Why should you be obsessed with your returning customer rate (RCR)?
by Fiona Stevens
How to Choose and Set Up Your Business Technology: A Step-by-Step Guide
The technological landscape of modern business is highly nuanced but also critical for those at the...
by Chris Allen
How to Create Instagram Story Ads that Bring Results
With its wide global advertising audience, it's no wonder that Instagram has great potential for...
by Val Razo
SAP DevOps: How to Streamline S/4HANA Migration
Staying ahead is tough when the playing field keeps shifting.
by Chris Drake
GTM Innovators 2023 Wrap-Up
Season 1 of the GTM Innovators podcast has been a journey of exploration and discovery, where I’ve...
by Mike Weir
How Sales Pros Can Retain Customers & Close Deals With G2
G2 has long been a trusted tool by B2B marketers who have relied on the marketplace to source...
by Colin Danaher
![Edgewise Media's Adam Walker on Supporting Companies as a Fractional CMO [Video]](https://learn.g2.com/hs-fs/hubfs/G2CM_FI797_Learn_Article_Images_%5BIndustry_Insights_Adam_Walker%5D_V2a.png?height=458&name=G2CM_FI797_Learn_Article_Images_%5BIndustry_Insights_Adam_Walker%5D_V2a.png)
Edgewise Media's Adam Walker on Supporting Companies as a Fractional CMO [Video]
We all love our CMOs because we all need our CMOs. But what happens when that role gets a little...
by Alexandra Vazquez
The Juice CEO Jonathan Gandolf Talks Growth With B2B Influencers
Digital environments and consumer interests shift continually, making brands look for fresh ways to...
by Jonathan Gandolf
Cloud Payroll Solutions: Your Business Guide
Feel like you’ve reached the end of the road with your current payroll process but are not sure...
by Joe Caccavale
Software Scalability Made Simple with Unlimited Users
When change is the only constant, companies of all sizes must remain nimble and competitive to keep...
by Dan Roberge
Buyer Intent Data: Identify and Prioritize Sales-Ready Accounts
It’s no secret that B2B marketing teams are being held accountable for their influence on the...
by Ranga Kaliyur
Best Practices for Building & Executing a Diversified Review Gen Strategy
As a customer marketer, I love getting to connect with other customer marketers about the work we...
by Katlin Hess
How AI is Driving the Three Biggest Marketing Automation Trends
When researching a marketing trends piece, a few key themes usually emerge. This year was...
by Chloe Schneider
How to Win Over Software Buyers Who Are Actually In-Market
For demand-gen marketers like myself, we know that finding and reaching in-market buyers can feel...
by Michael Pannone
Behind the Curtain: G2’s Vision & Roadmap for the Future
At G2 Reach 2023, my colleague Palmer Houchins, Head of Marketing at G2, and I teamed up to offer a...
by Sara Rossio
Customer Onboarding Made Easy: How Emails Help Build Lasting Relationships
Imagine walking into your favorite neighborhood coffee shop. You take in the aroma of your perfect...
by Jasmine Handa
NIS2 Directive Compliance: Simplifying Security with Password Management
Cyber threats are becoming more frequent and sophisticated, and it is imperative to take proactive...
by Simon C. Melander
How To Stay Ahead of the Ever-Changing Digital Threats
If we are to pinpoint a fight without an end or a definite winner, that would be the fight between...
by Nadica Metuleva
Boost Productivity with Employee Time & Attendance Tracking
Employee attendance has a crucial impact on a company's profitability and success. When employees...
by Sonika Malviya
Citizen Development Challenges: Learn How To Overcome and Succeed
If you are here, chances are you are considering implementing citizen development in your business...
by Gautam Nimmagadda
A Lens into the State of Software on G2
As the lead of G2's Market Research team, I had the privilege of speaking at the much-anticipated ...
by Chris Voce
Amber Armstrong on Prioritizing Trust & Clarity for Better Alignment
Operating a business without unified marketing and sales goals is like sailing without a compass:...
by Washija Kazim
Preparing for the Future of Cloud Testing
Remote, decentralized access is vital to business operations today.
by Bhavani Ramasubbu
The Beginner's Launchpad to Generative AI Software: A Video Guide
Learning to use generative AI tools can prove daunting for the uninitiated. Between the different...
by Christophilos Theodosis
How to Amp Up Your Revenue Team: Insights from Industry Leaders
As the moderator of an insightful panel discussion at G2 Reach 2023, I had the unique opportunity...
by Christine Li
Cross-Cultural Management: Enhancing the Global Employee Experience
In 2010, an up-and-coming startup company called LinkedIn opened an office in my hometown of...
by Gordon Tobin
GTM Alignment: Marketing, Sales, & Product Leaders Share Their Strategies
In a recent G2 Reach 2023 panel discussion about go-to-market (GTM) strategies, B2B SaaS leaders...
by Palmer Houchins
5 Trends Guiding the Future of B2B SaaS Investing
In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on...
by Godard Abel
44 Experiential Marketing Statistics that Show Its Growth
Experiential marketing focuses on how customers perceive and engage with a brand. It’s about living...
by Sagar Joshi
How Leaders Can Thrive in an Age of Intelligence: A Chat With HubSpot CEO Yamini Rangan
I recently had the pleasure of interviewing Yamini Rangan at our annual G2 Reach event.
by Godard Abel
Insights & Strategies that Demystify AI in Marketing
At our G2 Reach 2023 event, I had the privilege of participating in a riveting conversation on how...
by Tim Handorf
Harnessing the Power of AI in Customer Feedback Analysis
As the customer experience becomes more digital, consumer feedback represents the cornerstone for...
by Nahla Davies
How to Drive and Measure B2B Marketing Efficiency: Tips from Amanda Malko and Latané Conant
Marketing leaders are increasingly being asked to do more with less, and the scrutiny on marketing...
by Jenny Gardynski
Quantive's CMO Casey Carey on Building High-Performing Marketing Teams
Building extraordinary is a continuous process that requires commitment and a clear vision. Leaders...
by Washija Kazim
7 Intriguing Online Review Insights With B2B SaaS Reviews Founder
It's no secret that customer reviews are an essential part of the purchasing process for software...
by Joe Kevens
The Role of Mobile Technology in Performance Assessment
Mobile technology has emerged as a game-changer in various business operations, particularly in the...
by Rajat Mathur
AI and Deep Learning: What’s Next in SaaS Innovation
The software-as-a-service (SaaS) sector has crafted a compelling narrative of growth and innovation...
by Zandra Moore
Ryan Longfield on Increasing Productivity Across Sales & Marketing Teams
For salespeople, time is the ultimate currency.
by Washija Kazim
4 Experts Share How AI Is Transforming Healthcare in 2024
You go to the hospital for a routine checkup. When you enter the doctor's office, reception quickly...
by Soundarya Jayaraman
Computer Security Day Insights: Hear From India's Top Experts
May I have a few minutes of your time?
by Washija Kazim
AI for Business Texting: Enhance Your Communication Strategy
AI's transformative impact has grown across all aspects of our lives. From anticipating retail...
by Jennifer Adler
Maximizing ROI With Employee Wellness Programs: Overview And Benefits
In today's fast-paced world, companies always seek ways to improve performance and outperform their...
by Pawan Kumar
What Is AIOps? How to Create an Intelligent Infrastructure
Applications and infrastructure keep advancing at a pace that we humans struggle to match. No...
by Nick Chase
Navigating the Future of B2B SaaS with G2's Executive Advisory Board
We recently had the opportunity to host representatives from G2’s Executive Advisory Board (EAB)...
by Godard Abel
51 Automotive Industry Statistics to Highlight Latest Trends
People’s choices and preferences change rapidly. Just a decade ago, sedans were a popular choice....
by Sagar Joshi
48 Voice Search Statistics That Unveil Emerging Opportunities
Voice search has changed how we interact with our devices and access information. Nowadays, we...
by Sagar Joshi
42 Construction Statistics to Justify The Changing Market
Construction, a significant part of our economy, is changing fast. The latest construction...